Podcast Growth Experiments: Practical Podcast Marketing Strategies, Audience Growth and Discovery

Podcasting is a powerful tool for coaches and consultants to establish trust and authority. In this podcast episode, learn how to build your brand and convert more clients using the power of podcasting with Roshni Baronia.
Follow Roshni's unique approach to using podcasts to convert clients and discover the transformative impact it could have on your coaching business.
Roshni Baronia is a strategic sales expert and podcast launch strategist passionate about helping coaches and consultants grow their businesses.
She is the founder of Done for You Podcast, a full-service podcast launch, production, and management company for experts and entrepreneurs, and she also hosts Ace the Sales, a podcast designed to help women fall in love with selling.
Drawing from her experience in sales and podcasting, Roshni offers valuable insights to help coaches and consultants harness the power of podcasting to further their growth.
 
Our Favorite Resources For Podcasters
Podbean: Gives you all of the tools you need for a successful podcast, such as unlimited podcast hosting, podcast distribution, monetization options for podcasts of any size, and live-stream podcasting capabilities.
Podpage: Build a beautiful podcast website without learning code. Customize the design in a few clicks; no tech skills required. 

Have you considered running Facebook or Instagram ads to promote your products, services, or podcast? In this episode, Facebook ads expert Stacy Reed will walk you through things to consider before running a Facebook ad campaign, common mistakes to avoid, and more. 
Stacy Reed is a Fractional Chief Marketing Officer and Facebook Ads Expert that has generated over $150 Million leading paid social campaigns at Zappos, Steve Madden, Adidas, Crocs, and more. 
 
Our Favorite Resources For Podcasters
Podbean: Gives you all of the tools you need for a successful podcast, such as unlimited podcast hosting, podcast distribution, monetization options for podcasts of any size, and livestream podcasting capabilities.
Podpage: Build a beautiful podcast website without learning code. Customize the design in a few clicks; no tech skills required. 

After realizing how coloring helped her overcome despair, Nikita Burks-Hale decided to rebrand her podcasting business to Headphones and Crayons to equip others with tools to unlock their creative potential. 
In this episode, we explore using the art of coloring as a tool for creativity and community building.
Nikita Burks-Hale is the CEO and Chief Coloring Officer at Headphones and Crayons. Nikita’s passion and magic lie in creating and facilitating programs, workshops, and color-centered experiences that spark creativity, boost productivity and increase your calm. 
You will learn:
How to use coloring as a tool to unlock creativity. 
The benefits of coloring, especially as podcasters. 
How coloring can spark ideas and open up new conversations in podcasting. 
 

Jen Hemphill, a proud Latina and host of the award-winning bilingual podcast, Her Dinero Matters, shares how embracing her culture and committing to podcasting led to her growing her business and creating a purpose-driven bilingual podcast. 
You will learn:
How Jen Hemphill overcame the fear of committing to podcasting and her secret to podcasting consistently since 2015. 
How Jen rebranded her podcast to better serve the US Latinx/a community
Things to consider when hosting a bilingual podcast. 
Access the show notes. 
Support Women of Color Podcasters by becoming a Patreon supporter or buying us a coffee. 
 
Join WOC Podcasters Community 
We provide a safe space for Women of Color to learn, connect, share resources, and achieve podcasting goals. Join WOC Podcasters Community with a 7-day free trial (no credit card required). 
 
Our Favorite Resources For Podcasters
2023 Podcast Planner: Kiss planning angst and hustle goodbye, and hello to more revenue with an easy-to-follow templatized system for your best podcast planning season. The 2023 Podcast Planner includes a podcast production spreadsheet, affiliate tracking, a downloads tracker, a media kit checklist, and sponsorship pitch email templates. 
Capsho: AI copywriting software for podcasters. Upload your audio file and save time writing podcast episode descriptions, episode titles, show notes, emails, social posts, and more.  
Podbean: Gives you all of the tools you need for a successful podcast, such as unlimited podcast hosting, podcast distribution, monetization options for podcasts of any size, and livestream podcasting capabilities.
Podpage: Build a beautiful podcast website without learning code. Customize the design in a few clicks; no tech skills required. 
 
Connect With Us 
Instagram: @wocpodcasters
YouTube: @wocpodcasters
Twitter: @wocpodcasters

Could your podcast help you quit your 9 to 5 job and adopt a location-freedom lifestyle? While unplanned, this quickly became a reality for Debbie Arcangeles. 
Do you want to monetize your podcast and are you considering podcast sponsorships but need help figuring out where to start? In this episode, Debbie Arcangeles walks us through how to get paid with podcast sponsorships and attract brands to work with you.
Debbie Arcangeles is the founder and host of The Offbeat Life, a top-rated podcast and website that helps individuals ditch the cubicle to become location independent. As a podcast coach, Debbie helps experienced podcasters scale their online businesses through profitable podcasts.
 
Our Favorite Resources For Podcasters
Podbean: Gives you all of the tools you need for a successful podcast, such as unlimited podcast hosting, podcast distribution, monetization options for podcasts of any size, and livestream podcasting capabilities.
Podpage: Build a beautiful podcast website without learning code. Customize the design in a few clicks; no tech skills required. 

Women of Color are influential visionaries moving the podcasting industry forward, impacting how we create and consume podcasts. But we often don’t hear about their work, contributions, or rise to success. We believe it’s about time these powerhouses are celebrated and acknowledged, so tune in every other week as we share the stories of Women of Color making big moves in front and behind the podcasting mic.
Women of Color Podcasters is a production of WOC Podcasters, a podcasting organization dedicated to uplifting and empowering Women of Color audio creators worldwide. 
A special thank you to our Day 1 supporters, including Podbean and Breadfruit Media. 
For business inquiries, including podcast sponsorships: wocpodcasters@gmail.com
 
Follow us on Social:
Instagram: @wocpodcasters
Twitter: @wocpodcasters
 
Resources For Podcasters 
Join WOC Podcasters Community with a 7-day free trial. 
The 2023 Podcast Planner is a digital podcast production planner with podcast sponsorship email templates, a media kit checklist, templates, and more.  
Marketing Strategies For Long-term Podcast Marketing (audio course): Learn how to create a 3-part podcast marketing plan that promotes growth. 
1:1 Podcast Marketing Coaching with Danielle Desir Corbett: Discover how to strategically grow your show and create lucrative income streams.