Sustainable Podcast Success: Podcast Marketing, Monetization and Tips To Grow Your Podcast
Starting a podcast is the easy part. It's everything that comes after — the inconsistent downloads, the content hamster wheel, the creeping question of "is this even worth it?" — that makes most podcasters quietly walk away.
Sustainable Podcast Success is the show for podcasters who are done grinding it out and ready to build something that actually lasts - past the slump, past the doubt, and into lasting success.
Podcast coach and 6x grant-funded host Danielle Desir Corbett brings you the low-lift, high-impact podcast marketing and podcast monetization strategies, podcast tips, and podcast strategy insights that veteran audio creators use to stay in the game and protect their energy, without sacrificing their lives in the process.
Launching a podcast has never been easier. Keeping one alive? That's where most people quietly give up. This show is here to make sure you don't.
If you're ready to stop running on fumes and start intentionally building a podcast you actually love making - one that actually delivers results - you're in the right place.
For audits and 1:1 podcast coaching, visit danielledesir.com.
Listen on:
Episodes
Tuesday Jul 11, 2023
Tuesday Jul 11, 2023
Interested in starting a podcast network?
In recent years, we’ve seen the creation of many successful podcast networks. If you’re interested in learning the ins-and-outs of establishing and running an indie podcast network, meet Denese Duran.
Weigh the pros and cons of starting a podcast network and learn step-by-step how to establish one. Discover ways podcast networks make money and costly mistakes new podcast networks make and how to avoid them.
This is the final episode of Season 1. We will be back with Season 2 in January 2024.
Please leave us a rating and a review on Apple Podcasts or Spotify with your feedback and thoughts about the show.
Our Favorite Resources For Podcasters
Headliner: Promote podcast episodes on social media and YouTube by creating engaging short video clips or audiograms.
Podbean: Gives you all of the tools you need for a successful podcast, such as unlimited podcast hosting, podcast distribution, monetization options for podcasts of any size, and livestream podcasting capabilities.
Podpage: Build a beautiful podcast website without learning code. Customize the design in a few clicks; no tech skills required.
Tuesday Jun 27, 2023
Tuesday Jun 27, 2023
Asian American Podcasters Association (AAP) is a nonprofit organization strengthening and amplifying the voices and podcasts of Asian-American and Pacific Islanders.
In addition to the Facebook group which invites AAPI creatives, producers, hosts and editors to talk shop, share and collaborate, AAP hosts an annual award show called Golden Crane Podcast Awards.
Learn about the unique challenges Asian Americans and Pacific Islanders face in podcasting and the behind-scenes of building an engaged podcasting community.
Our Favorite Resources For Podcasters
Headliner: Promote podcast episodes on social media and YouTube by creating engaging short video clips or audiograms.
Podbean: Gives you all of the tools you need for a successful podcast, such as unlimited podcast hosting, podcast distribution, monetization options for podcasts of any size, and livestream podcasting capabilities.
Podpage: Build a beautiful podcast website without learning code. Customize the design in a few clicks; no tech skills required.
Tuesday Jun 13, 2023
Tuesday Jun 13, 2023
Believing all the work that goes into podcasting earns and deserves more acknowledgement, today we’re joined by Georgie-Ann Getton, co-founder of Black Podcasting Awards, the nonprofit organization that puts on an annual award show celebrating Black podcasts.
Learn how Black Podcasting Awards got its start, why it’s important for Black podcasters to receive recognition for their work, what makes an award-winning show, and how to apply.
Resources:
One Black Podcast a Day: Weekly spotlight on Black podcasts, a discoverability solution from Black Podcasting Award.
Submissions to Black Podcasting Awards are now open. Apply by July 31, 2023. Submit your podcast to as many as (5) categories. Use our code to get $5 off your application with the promo code ‘WOCPWIN23’
Our Favorite Resources For Podcasters
Marketing Strategies For Long-term Podcast Growth: a self-paced course sharing (3) proven marketing strategies to grow your downloads and build an audience of engaged listeners.
2023 Podcast Planner: Kiss planning angst and hustle goodbye, and hello to more revenue with an easy-to-follow templatized system for your best podcast planning season. The 2023 Podcast Planner includes a podcast production spreadsheet, affiliate tracking, a downloads tracker, a media kit checklist, and sponsorship pitch email templates.
Headliner: Promote podcast episodes on social media and YouTube by creating engaging short video clips or audiograms.
Capsho: AI copywriting software for podcasters. Upload your audio file and save time writing podcast episode descriptions, titles, show notes, emails, social posts, and more.
Podbean: Gives you all of the tools you need for a successful podcast, such as unlimited podcast hosting, podcast distribution, monetization options for podcasts of any size, and livestream podcasting capabilities.
Podpage: Build a beautiful podcast website without learning code. Customize the design in a few clicks; no tech skills required.
Tuesday May 30, 2023
Tuesday May 30, 2023
Have you ever considered grants as a funding source to support the production of your podcast? While grants aren't typically a go-to resource for podcasters, things are changing.
Acquania Escarne, a 3x grant-funded podcast producer and founder of “The Purpose of Money,” shares why podcasters should consider applying for grants, what to look for when evaluating an award, and where to find grants for podcasts.
Resources Mentioned:
Grants For Creators: A monthly newsletter sharing grants and other funding opportunities for creatives and small business owners.
Introduction To Grants: a self-paced workshop sharing the fundamentals of grants and what creators like podcasters should know about grants before applying.
Our Favorite Resources For Podcasters
Headliner: Promote podcast episodes on social media and YouTube by creating engaging short video clips or audiograms.
Podbean: Gives you all of the tools you need for a successful podcast, such as unlimited podcast hosting, podcast distribution, monetization options for podcasts of any size, and livestream podcasting capabilities.
Podpage: Build a beautiful podcast website without learning code. Customize the design in a few clicks; no tech skills required.
Tuesday May 16, 2023
Tuesday May 16, 2023
Small podcasts can get paid.
If you are running a show that is consistent, has received feedback from listeners, and has a well definite listenership, the sky's the limit — you can absolutely attract money to your project.
Today we are joined by Michelle Jackson, the founder of the newsletter and platform, “Podcasters Getting Paid.” Michelle Jackson is a Podcast Monetization Coach passionate about podcasters with smaller shows making money from and through their work.
Believing there is more than one way to get paid, Michelle shares how podcasters can monetize their skills, lesser-known income streams to have on your radar, and how to navigate challenges unique to indie podcasters with “smaller audiences”.
Join WOC Podcasters Community
We provide a safe space for Women of Color to learn, connect, share resources, and achieve podcasting goals.
Join WOC Podcasters Community with a 7-day free trial (no credit card required). In addition to monthly mastermind and accountability calls, access monthly workshops and fireside chats with guest experts, which cover topics like podcast marketing, trademarks, how to save money on taxes as a podcaster, and so much more.
Our Favorite Resources For Podcasters
Marketing Strategies For Long-term Podcast Growth: a self-paced course sharing (3) proven marketing strategies to grow your downloads and build an audience of engaged listeners.
2023 Podcast Planner: Kiss planning angst and hustle goodbye, and hello to more revenue with an easy-to-follow templatized system for your best podcast planning season. The 2023 Podcast Planner includes a podcast production spreadsheet, affiliate tracking, a downloads tracker, a media kit checklist, and sponsorship pitch email templates.
Headliner: Promote podcast episodes on social media and YouTube by creating engaging short video clips or audiograms.
Capsho: AI copywriting software for podcasters. Upload your audio file and save time writing podcast episode descriptions, titles, show notes, emails, social posts, and more.
Podbean: Gives you all of the tools you need for a successful podcast, such as unlimited podcast hosting, podcast distribution, monetization options for podcasts of any size, and livestream podcasting capabilities.
Grants For Creators: A monthly newsletter sharing grants and other funding opportunities for creatives and small business owners.
Podpage: Build a beautiful podcast website without learning code. Customize the design in a few clicks; no tech skills required.
Connect With Us
Instagram: @wocpodcasters
Twitter: @wocpodcasters
YouTube: @wocpodcasters
Tuesday May 02, 2023
Tuesday May 02, 2023
Podcasting is involved, and it takes considerable time to research, script, record, edit, and promote each episode. Podcasting with a full-time job comes with unique challenges, like having limited time to produce a show. In this episode, Bianca Alba, a proud Latina and the creator of “This Latina Travels,” shares how to make time for podcasting when you have a demanding full-time job or when it’s a hobby or side hustle. We cover work-life balance, creating a sustainable podcasting workflow, outsourcing, and time management for podcasters.
Our Favorite Resources For Podcasters
Headliner: Promote podcast episodes on social media and YouTube by creating engaging short video clips or audiograms.
Podbean: Gives you all of the tools you need for a successful podcast, such as unlimited podcast hosting, podcast distribution, monetization options for podcasts of any size, and livestream podcasting capabilities.
Podpage: Build a beautiful podcast website without learning code. Customize the design in a few clicks; no tech skills required.
Tuesday Apr 18, 2023
Tuesday Apr 18, 2023
Are you a service provider or coach thinking about raising your rates?
In this episode, hear how (4) successful podcast creators, professionals, and business owners have raised their rates and the lessons they’ve learned along the way.
This panel features:
Danielle Desir Corbett, podcast marketing coach
Bethany Hawkins, founder of Crackers In Soup, a podcast production and coaching company
Michelle Thames, a social media strategist host of Social Media Decoded Podcast, and owner of Thames Media Solutions
J. Immanuel, host of Why We Succeed Podcast
Our Favorite Resources For Podcasters
Podbean: Gives you all of the tools you need for a successful podcast, such as unlimited podcast hosting, podcast distribution, monetization options for podcasts of any size, and live-stream podcasting capabilities.
Podpage: Build a beautiful podcast website without learning code. Customize the design in a few clicks; no tech skills required.
Tuesday Apr 04, 2023
Tuesday Apr 04, 2023
Podcasting is a powerful tool for coaches and consultants to establish trust and authority. In this podcast episode, learn how to build your brand and convert more clients using the power of podcasting with Roshni Baronia.
Follow Roshni's unique approach to using podcasts to convert clients and discover the transformative impact it could have on your coaching business.
Roshni Baronia is a strategic sales expert and podcast launch strategist passionate about helping coaches and consultants grow their businesses.
She is the founder of Done for You Podcast, a full-service podcast launch, production, and management company for experts and entrepreneurs, and she also hosts Ace the Sales, a podcast designed to help women fall in love with selling.
Drawing from her experience in sales and podcasting, Roshni offers valuable insights to help coaches and consultants harness the power of podcasting to further their growth.
Our Favorite Resources For Podcasters
Podbean: Gives you all of the tools you need for a successful podcast, such as unlimited podcast hosting, podcast distribution, monetization options for podcasts of any size, and live-stream podcasting capabilities.
Podpage: Build a beautiful podcast website without learning code. Customize the design in a few clicks; no tech skills required.